Since undergoing a major redevelopment only 2 years ago, The
Pier Geelong has held a number of high profile events, product
launches & conferences.
The Pier Geelong is excited to announce they held the Official
Launch of the MINI Coupé and Roadster last week. "This was a
highly successful car launch held over 3 days at The Pier
Geelong. Our diverse facilities enabled MINI to house 2 cars
within our purpose built conference & events centre.
There are only a small number of venues with these capabilities and
we are thrilled with the results", said Susie Ward, Director of
Marketing, EMC Group.
"For the recent launch of the new MINI Coupé and Roadster, The
Pier offered MINI the perfect mix of location, flexible events
space, access to great driving roads and a great standard of
accommodation right near-by", said Matt Schmidt, Brand
Communications Manager - MINI
"Being the progressive premium brand that MINI is, it's
important for us to be able to deliver quality events that excite
and inspire our sales force. Through the flexibility of the
training spaces and dinner venue mixed with an excellent rooftop
style bar, we were able to reveal new experiences right throughout
our event at a level befitting our premium brand. It's also
logistically important for us to host our events within an hour of
the airport due to interstate delegates", continued Matt.
The MINI car launch followed on the back of the Official Davis
Cup Dinner also held at The Pier Geelong only a few days
earlier. Over 150 of Tennis Australia's VIPs, including the
Australian team, attended the Official Dinner, where guests were
wowed by the stunning water & city skyline views.
About The Pier Geelong
The Pier Geelong, located at the end of the iconic Cunningham
Pier and situated on the waterfront is an ideal venue for MICE
(Meetings, Incentives, Conferences & Exhibitions) events
boasting stunning water & city skyline views.
As Geelong's largest purpose-built conference & events
space, the Pier Geelong has the ability to cater for product
launches, small group gatherings, conferences up to 1,000
theatre-style, and cocktail parties & events up to 1,300
After redevelopment, Cunningham Pier, owned by the EMC Group,
also owns Baveras Brasserie a 120 seat casual fine-dining
restaurant and City Quarter Bar, a sophisticated city bar situated
on Level 1. Along with The Pier Geelong, these 3 venues offer
diversity incomparable to many other venues in the region.
The Pier Geelong prides itself on the stunning panoramic views,
high quality service and mouth watering menu choices. Couple
this with our versatile and stylish venue and neutral colours
(allowing clients to add their creative touch), The Pier Geelong is
becoming a leading MICE venue.