The secret’s out… ALWAYS LIVE is coming to Geelong and The Bellarine!

Throughout autumn and winter, ALWAYS LIVE has been taking free pop-up music events on the road to regional Victorian towns. And it’s now central Geelong’s turn to host the much-loved live music event on Saturday 27 June.

Previous gigs have taken place in Ballarat, Bendigo, Shepparton and Lorne with acts like Dan Sultan, Augie March, Matt Corby and Angus & Julia Stone popping up in unexpected gig locations. And it’s all been free to attend and enjoy.

While the date is announced, the acts and exact gig locations are still under wraps. But if past events are anything to go by, we’re sure Geelong will be well worth the trip.

Make sure you register via Eventbrite to get all the ALWAYS LIVE event updates and juicy deals straight to your inbox. You can also follow along on socials to stay in the loop.

ALVV Geelong Socials Geelong iscoming 1x1

Supported by the Victorian Government through Visit Victoria, Victorian Vibes forms part of ALWAYS LIVE’s broader mission to strengthen Victoria’s music ecosystem and deliver live music experiences that reflect the full identity of the state, reinforcing its position as Australia’s live music capital.

Leave the car at home with half-price train travel

V/Line is running half price train fares until Friday 1 January 2027. The Geelong-Warrnambool line takes you straight to Geelong Train Station which is perfect walking distance to the ALWAYS LIVE surprise gig locations. It takes just over an hour from Southern Cross Station in Melbourne and 2.5 hours from Warrnambool Train Station. A free gig and cheap train travel, how good’s that?

Grab a deal

Who doesn’t love a sweet deal? From discounted accommodation to bargain bites, check out these ALWAYS LIVE specials available exclusively on Saturday 27 June and by showing your event wristband (individual T&Cs may apply):

Accommodation deals

Barwon Coast Caravan Parks	Book three nights in a cabin or campsite – and only pay for two – at Barwon Heads Caravan Park or Riverview Family Caravan Park. Book online.	*Excludes Beach Houses and Boat Houses. Not available over the June long weekend. Offer valid for stays from May to 17 September 2026 and subject to availability. Dogs and campfires are permitted in designated areas only. Campfires are not permitted at Breamlea Caravan Park.
Crowne Plaza Geelong	20% discount on accommodation and complimentary upgrade to a bay view.	Subject to availability and only valid Friday 26 June - Sunday 28 June 2026. Book direct by calling 4225 8800 (option 1), email reservationsgeelong@ihg.com and quote 'Always Live'.
Novotel Geelong	10% discount on accommodation stays over the ALWAYS LIVE weekend. Book via this link.	All reservations are subject to availability, discount is applied to the flexible of the day. No further discounts apply.
Quest Geelong Central	Enjoy 15% off the best available rate using promo code ALWAYSLIVE on Quest Geelong Central site.	Offer valid for new bookings between Friday 26 Jun and Sunday 29 June 2026. Subject to availability. Blackout dates and minimum stay requirements may apply. Offer cannot be used with any other promotion or offer.

Sticking around a bit longer? Explore more deals for stays, eats and things to see and do here.

More to see & do

With award-winning bay view wineries, blockbuster events and cosy towns worth a wander, linger a little longer and make a weekend of it across Geelong and The Bellarine.